Ulla Saari

Assistant Professor

Business Administration , Jönköping International Business School

Contact

Room
B6009
Telephone
+46 36-550 2409
Signature/Short name
SAAULL
Schedule
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Publications

Article

Saari, U., Mäkinen, S., Baumgartner, R., Hillebrand, B., Driessen, P. (2020). How consumers’ respect for nature and environmental self-assets influence their car brand experiences Journal of Cleaner Production, 261. More information
Leal Filho, W., Saari, U., Fedoruk, M., Iital, A., Moora, H., Klöga, M., Voronova, V. (2019). An overview of the problems posed by plastic products and the role of extended producer responsibility in Europe Journal of Cleaner Production, 214, 550-558. More information
Kotilainen, K., Saari, U., Mäkinen, S., Ringle, C. (2019). Exploring the microfoundations of end-user interests toward co-creating renewable energy technology innovations Journal of Cleaner Production, 229, 203-212. More information
Kotilainen, K., Saari, U. (2018). Policy influence on consumers' evolution into prosumers-empirical findings from an exploratory survey in Europe Sustainability, 10(1). More information
Saari, U., Baumgartner, R., Mäkinen, S. (2017). Eco-friendly brands to drive sustainable development: Replication and extension of the brand experience scale in a cross-national context Sustainability, 9(7). More information
Saari, U., Mäkinen, S. (2017). Measuring brand experiences cross-nationally Journal of Brand Management, 24(1), 86-104. More information
Saari, U., Aarikka-Stenroos, L., Boedeker, S., Köppä, L., Langwaldt, J. (2017). Assessing the usefulness of an early idea development tool among experienced researchers , 1(2). More information

Book chapter

Ranta, V., Saari, U. (2020). Circular economy: Enabling the transition towards sustainable consumption and production. In: W. Leal Filho, A. M. Azul, L. Brandli, P. G. Özuyar & T. Wall (Ed.), Responsible consumption and production Cham: Springer More information
Saari, U., Joensuu-Salo, S. (2020). Green entrepreneurship. In: W. Leal Filho, A. M. Azul, L. Brandli, P. G. Özuyar & T. Wall (Ed.), Responsible consumption and production Cham: Springer More information
Saari, U. Mäkinen, S. Järventausta, P. Vilkko, M. Systä, K. Kotilainen, K. , ... Laukkarinen T. (2019). Engaging students in cross-disciplinary research and education—A processual approach to educational development. In: Walter Leal Filho (Ed.), Handbook of sustainability science and research (pp. 353 -363). Cham: Springer More information
Saari, U., Mäkinen, S. (2019). From replication to further scale development: A case study of incorporating an eco-friendliness dimension in an existing consumer experience scale. In: SAGE research methods cases: Part 2 London: Sage Publications More information
Saari, U., Aarikka-Stenroos, L., Köppä, L., Langwaldt, J., Boedeker, S., Mäkinen, S. (2019). Sustainable business model ideation and development of early ideas for sustainable business models: Analyzing a new tool facilitating the ideation process. In: A. Aagaard (Ed.), Sustainable business models: Innovation, implementation and success (pp. 119 -150). Cham: Palgrave Macmillan More information
Mäkinen, S., Valta, J., Kotilainen, K., Saari, U. (2019). Prosumers’ digital business models for electric vehicles: Exploring microfoundations for a balanced policy approach. In: A. Aagaard (Ed.), Digital business models: Driving transformation and innovation (pp. 227 -254). Cham: Palgrave Macmillan More information
Saari, U., Fritz, M., Mäkinen, S., Baumgartner, R. (2018). Designing green marketing across industries: A conceptual framework and implications for consumers and transdisciplinary research. In: Walter Leal Filho (Ed.), Handbook of sustainability science and research (pp. 581 -596). Cham: Springer More information

Conference paper

Kotilainen, K., Saari, U., Valta, J., Makinen, S., Kufeouglu, S. (2019). Business model readiness of start-up driven energy innovations – an empirical review. 16th International Conference on the European Energy Market, EEM 2019, 18-20 September 2019, Ljubljana, Slovenia. More information
Magazinik, A., Makinen, S., Lasheras, N., Bedolla, J., Saari, U. (2019). Research-industry collaboration: A review of the literature on evaluation methods and motivations. 2019 Portland International Conference on Management of Engineering and Technology, PICMET 2019, 25-29 August 2019,. More information
Saari, U., Venesaar, U., Ojasoo, M., Mäkinen, S., Nokelainen, P. (2019). Assessing sustainability orientations of first year university students. Academy of Management Annual Meeting, Boston, Massachusetts, USA, August 9-13, 2019. More information
Saari, U., Mäkinen, S., Baumgartner, R. (2016). Is eco-friendliness driving customer product choice in technology markets?. 22nd ICE/IEEE ITMC 2016 - IEEE International Technology Management Conference, June 13 – 15, 2016, Trondheim, Norway. More information
Saari, U., Mäkinen, S. (2016). Exploring how brand experience measurement could be used for integrating marketing and R&D. XXVII ISPIM Innovation Conference 2016, Porto, Portugal, 19-22 June, 2016. More information
Aarikka-Stenroos, L., Peltola, T., Rikkiev, A., Saari, U. (2016). Multiple facets of innovation and business ecosystem research: the foci, methods and future agenda. Manchester: The International Society for Professional Innovation Management (ISPIM), XXVII ISPIM Innovation Conference 2016, Porto, Portugal, 19-22 June, 2016. More information
Saari, U., Mäkinen, S. (2016). Study on the capability to measure stakeholders’ brand experiences with a consumer-centric measurement framework. Global Marketing Conference 2016 Hong Kong, July 21-24, 2016: Track: Stakeholders-brand Relationships. More information
Saari, U., Mäkinen, S., Alinikula, P. (2014). Consumers' views on eco-friendliness as a dimension of a high-tech brand. 10 th Going Green – CARE INNOVATION 2014, November 17-20, 2014, Vienna, Austria. More information

Doctoral thesis

Saari, U. (2016). Eco-friendliness in the brand experience of high-tech products (Doctoral thesis, Tampere: Tampere University of Technology). More information