McCauley, B., Tierney, K., Tokbaeva, D.
Shaping a regional offline eSports market: Understanding how Jönköping, the ‘City of DreamHack’, takes URL to IRL
JMM - The International Journal on Media Management.
McCauley, B., Nguyen, T., McDonald, M., Wearing, S.
Digital gaming culture in Vietnam: an exploratory study
Nguyen, T., McDonald, M., Nguyen, T., McCauley, B.
Gender relations and social media: a grounded theory inquiry of young Vietnamese women’s self-presentations on Facebook
Gender, Technology and Development, 1-20.
McCauley, B., Kopanidis, F., Farrelly, F., Greuter, S.
Always on: Understanding the intrinsic motivations for playing games on smartphones and the effect of user characteristics
, 11(18), 1-20.
McCauley, B., Merola, G., Gumbley, S.
Play on demand: Why do players play the mobile games they do
International Journal of E-Business Research, 13(4), 37-54.
McCauley, B., Gumbley, S., Merola, G., McDonald, M., Do, T.
Facebook in Vietnam: Uses, gratifications & narcissism
Open Journal of Social Sciences, 4(11), 69-79.
McCauley, B., Nguyen, N., McDonald, M.
Understanding the motivations of Vietnamese millennial mobile gamers: A pilot study.
Handbook on Emerging Trends in Business, Economics and Management
(pp. 1 -8).
Punjab, Pakistan: Academic Research Publishing Group
McCauley, B., Kopanidis, F., Farrelly, F.
Towards an understanding of the motivations to play games on smartphones.
C. Campbell & J. Ma
Looking forward, looking back:
Drawing on the past to shape the future of marketing: Proceedings of the 2013 World Marketing Congress
(pp. 273 -275).
McCauley, B., Tierney, K., Holmströmm, M., Andersson, K.
Understanding co-creation of value in LAN parties.
ANZMAC 2019, 2nd - 4th December 2019, Wellington, New Zealand.
McCauley, B., Thong, L., Nkhoma, M.
Developing a mobile game with social impact.
RMIT University, Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017, "Marketing for Impact", Melbourne, Australia, December 4-6.
McCauley, B., Thong, L., Nkhoma, M., Nguyen, N.
Vietnam Run: An alternative approach to mobile learning.
Santa Rosa, CA:
Informing Science Institute, InSITE 2017: Informing Science + IT Education Conferences: Jul 31 - Aug 5 2017, Ho Chi Minh (Saigon), Vietnam.