Anette Johansson

Assistant Professor

Business Administration , Jönköping International Business School

Associate Dean of Faculty

Leadership Team , Jönköping International Business School



+46 36-10 1722
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Presentation Publications
Anette's research focuses on innovation and entrepreneurship in established firms, particularly in a context characterized by uncertainty. The main theoretical areas include dynamic capabilities; decision making; effectuation and ambidexterity. Anettes research projects are typically collaborative in nature, currently she is engaged in one project on innovation capabilities among SME manufacturing firms and another on digital innovation in the newspaper industry.  
Anette has a PhD in Business administration from JIBS (2014) and worked prior to this in the marketing field in B2B and B2C industries. She has work experience as a teacher and research at the School of Engineering and at JIBS, and is currently primarily engaged in the mission as Associate Dean of Faculty at JIBS. 


McKelvie, A., Chandler, G., DeTienne, D., Johansson, A. (2020). The measurement of effectuation: highlighting research tensions and opportunities for the future Small Business Economics, 54(3), 689-720. More information
Ellonen, H., Jantunen, A., Johansson, A. (2015). The interplay of dominant logic and dynamic capabilities in innovation activities International Journal of Innovation Management, 19(5), 1-15. More information
Ellonen, H., Wikström, P., Johansson, A. (2015). The role of the website in a magazine business – revisiting old truths Journal of Media Business Studies, 12(4), 238-249. More information
Jantunen, A., Ellonen, H., Johansson, A. (2012). Beyond appearances - Do dynamic capabilities of innovative firms actually differ? European Management Journal, 30(2), 141-155. More information
Johansson, A., Ellonen, H., Jantunen, A. (2012). Magazine Publishers Embracing New Media: Exploring their capabilities and decision making logic Journal of Media Business Studies, 9(2), 97-114. More information

Book chapter

Ellonen, H., Johansson, A. (2015). Magazine management: Publishing as a business. In: David Abrahamson and Marcia R. Prior-Miller (Ed.), The Routledge Handbook of Magazine Research: The Future of the Magazine Form New York: Routledge More information
Wikström, P., Johansson, A. (2013). Publishing. In: Towse, Ruth and Handke, Christian (Ed.), Handbook on the digital creative economy Cheltenham, UK: Edward Elgar Publishing More information

Conference paper

Ots, M., Lopez-Vega, H., Johansson, A. (2019). Stretching the knowledge boundaries of the firm: How local newspapers reinvent organizational practices in a digital world. European Media Management Association Conference, "Media Management and Actionable Knowledge: The Relationship between Theory and Practice", Cyprus University of Technology, Limassol, Cyprus, June 5-9. More information
Engström, A., Barry, D., Sollander, K., Edh Mirzaei, N., Johansson, A. (2019). Embracing the unplanned: Organizational ambidexterity within manufacturing SMEs. 79th Annual Meeting of the Academy of Management (AOM) 2019, August 9-13, Boston, Massachusetts, USA. More information
Engström, A., Johansson, A. (2017). Working meetings and inspiration for learning. 11th Organizational Learning, Knowledge and Capabilities conference (OLKC), Valladolid, April 26 - 28, 2017.. More information
Johansson, A., Engström, A., McKelvie, A. (2016). An In-depth Investigation of Employee-driven Innovation. 36th Babson College Entrepreneurship Conference. More information
Johansson, A., Engström, A. (2016). Effectual learning in SME’s – activities promoting transformation in place of frustration. Australian Centre for Entrepreneurship Research Exchange Conference (ACERE) 2016, 2–5 February 2016, Gold Coast, Queensland, Australia. More information
Engström, A., Johansson, A. (2016). Effectual learning in SME’s to promote transformation instead of frustration: Towards a design of an intervention study. The 4th Effectuation Conference. More information
Johansson, A., McKelvie, A., Ellonen, H. (2016). Explaining the co-existence of effectuation and causation: An indepth qualitative study of decision makers. The 4th Effectuation Conference. More information
Rösiö, C., Bruch, J., Johansson, A. (2015). Early production involvement in new product development. POMS 26th Annual Conference POMS, Washington DC, 8-11 May, 2015.. More information
Jafari, H., Hartmann, B., Johansson, A., Nyberg, A. (2013). How Showrooming Is Constituted: Preliminary Findings From A Multi-Method Study. 25th NOFOMA Conference - Gothenburg. More information
Johansson, A., McKelvie, A. (2012). Unpacking the Antecedents of Effectuation and Causation in a Corporate Context. Wellesley, Mass.: Babson College, 2012 Babson College Entrepreneurship Research Conference (BCERC), Forth Worth, Texas. More information
Johansson, A., Ellonen, H., Jantunen, A. (2011). Magazine publishers approaching new media: Is it about what we do or how we think?. NordMedia 2011, 11-13 August, Akureyri, Iceland. More information
Johansson, A. (2011). Entrepreneurialism - an asset in financial crises: A study of Swedish magazine publishers’ approach to new business development. European Media Management Association conference, Moscow June 2011. More information
Johansson, A. (2011). Approaching business development in established firms: Effectual vs. causal logic. 1st Effectuation Conference. More information
Johansson, A. (2009). The role of Entrepreneurial Orientation in the process of developing the business models of magazine publishers. Paper presented at the 19th NordMedia Conference, Karlstad, Sweden, August 13-15. More information
Johansson, A. (2009). The role of Entrepreneurial Behavior for Business model development: A study of magazine organizations. UIC Research Symposium on Marketing and Entrepreneurship, Chicago IL. More information

Doctoral thesis

Johansson, A. (2014). Ways forward: Effectual and causal approaches to innovation in the Swedish magazine industry (Doctoral thesis, Jönköping: Jönköping University, Jönköping International Business School). More information


Achtenhagen, L., Johansson, A., Picard, R. (2007). The Promotion of Entrepreneurship in the Audio-Visual Media (esp. TV): Final Report for the European Commission, Enterprise and Industry Directorate-General. Jönköping: Media Management and Transformation Centre, Jönköping International Business School More information